Does the CW?s scheduling shift have anything to do with social?

At the CW's recent upfront the network announced CDW, "a digital in-house studio that will create short-form programs for digital streams including online, mobile and tablets," as MediaPost reported. One of the projects includes a game show called, ?Fandemonium,? to be the number one CW Facebook fan. Pinterest, GetGlue and Klout will also be leveraged as part of this competition.

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