Shazam partners up with NBC for Olympics extras

Shazam has landed a big partnership to enable TV viewers in the US to interact with one of television's biggest events: the London Olympics, spanning NBC, NBC Sports Network, MSNBC, Bravo and CNBC. Viewers who tag the broadcast from their Shazam app will be able to see additional information on the athletes, engage in polls, view the competition schedule, check the latest results, keep tabs on the medal count and share on social media.

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